Privacy Policy

Effective date: [14 08 2025]

1. Introduction

The University of Liverpool ("we", "our", "us") operates the website genesis-study.uk and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you use our website and related services (collectively, the "Services").

Controller: University of Liverpool, registered in United Kingdo,, with a registered address at The Foundation Building, 765 Brownlow Hill, Abercromby Square, Liverpool, Merseyside, L69 7ZX. If you are in the UK/EU, we act as a data controller under UK GDPR/GDPR.

2. Information We Collect

Information you provide

  • Contact details (e.g., name, email, phone) submitted via forms or through communication with the GENESIS study team.
  • Communications (e.g., inquiries, support messages, survey responses).

Information collected automatically

  • Usage and device data (IP address, pages viewed, timestamps, browser and OS), collected via cookies, log files, and analytics.
  • Approximate location derived from IP address where permitted.

Information from third parties

  • Analytics (where applicable).

3. How We Use Information

  • Provide, operate, and improve the Services.
  • Process and fulfil transactions, and provide customer support.
  • Communicate with you about updates, security alerts, and administrative messages.
  • Send marketing communications with your consent or as otherwise permitted by law (you can opt out at any time).
  • Detect, investigate, and prevent fraud and security incidents.
  • Comply with legal obligations and enforce our terms.

Legal bases (UK/EU/EEA): We rely on performance of a contract, legitimate interests, consent (where applicable), and legal obligations.

4. Cookies & Similar Technologies

We use cookies and similar technologies to operate and improve the Services, remember your preferences, and analyse traffic. You can control cookies through your browser settings. Some features may not function properly if certain cookies are disabled.

For more details, see our Cookie Policy.

5. How We Share Information

  • Service providers (e.g., hosting, analytics, payment processing) bound by contractual confidentiality and data protection obligations.
  • Legal and compliance when required to comply with law, regulation, legal process, or to protect rights, safety, and property.

We do not sell personal data.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Policy, comply with our legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data category and context.

7. Your Rights

Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal information, to object to processing, and to data portability. Where we rely on consent, you can withdraw it at any time.

UK/EU users: You can lodge a complaint with your local supervisory authority (e.g., UK ICO). We will respond to requests within applicable legal timeframes.

8. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

If we transfer personal information outside your country, we will implement appropriate safeguards (e.g., UK/EU-approved Standard Contractual Clauses) where required by law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by a new "Effective date" and will be effective as soon as it is accessible. We encourage you to review this page periodically.

11. Contact Us

If you have questions or requests regarding this Policy, contact: Anna Kearney

The GENESIS study
Email: a.kearney@liverpool.ac.uk